Grey Aesthetics had world-class treatments and a loyal patient base. What they didn't have was discoverability. When new patients searched on Google or asked AI for recommendations, a competitor got the appointment instead.
"We were the best-kept secret in Newport Beach. Patients who found us loved us. But most patients never found us at all. Botric changed that in ways we didn't think were possible in 60 days."
Grey Aesthetics is a full-service medical aesthetics clinic in Newport Beach, California, offering treatments most local competitors simply don't have. AgeJET plasma skin rejuvenation. TriLift non-surgical facelifts. LaseMD Ultra resurfacing. GLP-1 medical weight loss. The clinical quality was exceptional. The online presence was not.
When a potential patient in Newport Beach opened Google or asked an AI assistant "best clinic for AgeJET near me" or "top rated med spa in Newport Beach for anti-aging", Grey Aesthetics was nowhere. Not in the AI answer. Not in the conversation at all.
In local healthcare and aesthetics, that invisibility is not a branding problem. It is a revenue problem. Every search that goes unanswered is a consultation that goes to a competitor down the street.
Queries like "AgeJET Newport Beach," "TriLift near me," and "best non-surgical facelift Newport Beach" returned zero visibility. Patients researching these specific treatments couldn't find Grey at all.
When patients asked ChatGPT or Perplexity for the best med spas in Newport Beach, Grey was not cited. Other clinics offering fewer treatments were being recommended by name.
Service pages existed but lacked the depth, schema markup, and content structure needed for Google rankings or LLM extraction. A treatment page that lists a name is not a page that gets cited.
A DA of 7 gave search engines and AI models very little reason to trust the domain. Without third-party authority signals, even well-written content struggles to rank against established local competitors.
Local med spas face a challenge most SEO agencies miss entirely. National traffic is nearly worthless. A clinic in Newport Beach does not benefit from ranking for "best med spa" in Pittsburgh. What matters is owning the local intent layer: the patients within 10 miles who are actively researching specific treatments and ready to book.
Botric's approach combined local search precision with GEO optimisation, building authority signals that work for both Google and AI platforms simultaneously. The goal was not just visibility but citation, becoming the source AI models recommend when a patient asks which clinic to trust.
Botric ran a full technical audit and identified three critical gaps immediately: near-zero schema markup, service pages too thin to rank or be cited, and a backlink profile that gave neither Google nor AI models any reason to trust the domain. The AgeJET page was identified as the highest-priority target. It was a distinctive, high-intent treatment with almost no local competition online. A deep rewrite was produced first. Schema was rolled out across all service pages. Backlink outreach launched across health directories and local Newport Beach sources. Botric ran 21+ target prompts across ChatGPT, Perplexity, and Google AI Mode to establish a zero baseline. Grey appeared in none of them.
Full rewrites of Botox, dermal filler, TriLift, and LaseMD Ultra pages were completed. Each was built to address the specific questions patients ask AI assistants before booking, covering cost ranges, expected outcomes, treatment candidacy, and recovery. By late April, the AgeJET page began appearing in AI-generated answers. "AgeJET treatment Newport Beach," "AgeJET consultation Newport Beach," and "best clinic for AgeJET Newport Beach" all entered the results. The first confirmed Perplexity citation appeared. Monthly impressions climbed to 12.4K, a 60 percent increase from March. Active users grew from 60 to over 190.
Domain Authority reached 35, up from 7 at onboarding. Total backlinks hit 621. Impressions reached 19.3K, a 2.5x increase from the March baseline. Grey Aesthetics was now cited across all 21 tracked AI prompts covering AgeJET, TriLift, Botox, LaseMD Ultra, and non-surgical facelift queries. The AgeJET page alone held 9 separate position-one Google rankings. Monthly organic users grew from 30 in April to 106 in May. The clinic effectively owned its niche in Newport Beach across both search and AI.
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Most agencies track Google rankings. Botric tracks where patients actually make decisions: ChatGPT, Perplexity, Google AI Mode, and other AI assistants. At onboarding, Grey appeared in zero prompts across any of them. The data below is real, platform by platform.
The key insight driving this result: AI models don't cite clinics. They cite content they can understand and trust. A service page that lists treatment names is not citable. A page that explains what AgeJET is, who it is right for, what results to expect, and how it compares to alternatives gives an AI model everything it needs to make a confident recommendation. That is what Botric built.
Tracked from day one. Every number is real.
At onboarding, Grey had zero meaningful non-branded keyword rankings. By May, the AgeJET page alone held nine position-one rankings. Grey Aesthetics effectively owns AgeJET in Newport Beach on Google. TriLift followed the same pattern.
Grey Aesthetics is not a unique case. Across every local healthcare and aesthetics category, the patient journey now starts with an AI assistant before it hits Google. "What is the best clinic near me for X treatment?" is being asked thousands of times per day. The clinics with no AI presence are not even in consideration.
The practices that establish GEO presence now will be the ones patients find first, trust first, and book first. Grey moved early. That advantage compounds.
When AI recommends a clinic by name and treatment, that recommendation carries far more weight than a generic search result. Being cited by name is credibility at scale.
GEO for local medical practices is where local SEO was in 2013. The clinics building AI presence now will be significantly harder to displace in 18 months.
The backlink and content work Botric built for Grey did not just improve Google rankings. It also gave AI models the trust signals needed to cite the clinic with confidence.
In 60 days, Botric took Grey Aesthetics from a DA 7 site with no AI presence to a category-dominant local brand. Nine position-one Google rankings. Cited across 21 AI prompts. 621 backlinks. The treatments were always exceptional. Now the patients can find them.
If Grey Aesthetics could go from DA 7 and zero AI presence to owning AgeJET in Newport Beach in 60 days, your practice can too. Find out exactly where you stand with a free GEO visibility audit. No signup required, results in under 30 seconds.
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